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We do not sell products. We sell a vision, a vision to market unique, authentic and quality products to the American public. By doing so, we wish to create physical and spiritual wealth for the many disadvantaged people in Southern Africa. We obtain the products from various vendors in South Africa, and we are very proud to use the services of many non-profit organizations who provide employment and various opportunities to women and children.

South Africa has chronic unemployment and wide-spread discrimination against people living with HIV/AIDS exacerbates the problem for those trying to live and work with the virus. More than 1 in 5 South Africans are HIV positive, and such a number represents a threat to the nation of inestimable proportions, impacting on the health of the workforce and the future of business, trade and commerce in South Africa. AIDS in South Africa hits the poor with particular vengeance. 

With high unemployment in township communities, securing work is difficult enough without the stigma and discrimination which inevitably accompanies disclosing an HIV Positive status.  For those lucky enough to have work, it is estimated that their income supports 9 others. Historically disenfranchised, disempowered and marginalised, women bear the brunt of the national AIDS pandemic, and they have little voice to articulate their needs or to claim the services on which their survival depends.

Through the production of highly marketable crafts at these non-profit organizations, they earn a steady and reliable income with which to support themselves and their dependents.By purchasing product from such centers, we are all creating a sense of accomplishment and purpose for these wonderful people who would otherwise be dependant upon welfare from private organizations. Apart from such organizations, we also insist that other vendors devote a percentage of profits back to the organizations, in hope of creating a network in which we all benefit.

Merchandise produced serves as evidence that people living with HIV/AIDS can continue to lead dignified and productive lives!